Branding Questionnaire

Thank you for your interest in working with Field Guide!

Please take a moment to answer a few questions about your brand so that we may identify how to best meet your needs. Most of the questions are optional, so If you’re unsure of anything, feel free to leave a blank or reach out for clarification.

Your Name *

Company or Brand Name *

Email Address *

Is this an initial branding project, or a rebrand? *

Initial Branding

Rebrand

List 5 words to describe your ideal aesthetic, or what you would like your brand to convey.

For instance - Friendly, Minimal, Luxe, Organic, Exclusive, Approachable, Expert etc.

Does your brand currently have an existing tagline you'd like to use? If yes, please share.

What differentiates you from your competitors?

Who is your ideal audience / user / customer demographic?

Within or outside of you field, are there any brands or logos that appeal to you?

Feel free to link pages or images, or email examples directly to lydia@field-guide.co

Are there any specific visual elements you'd like to either incorporate, or avoid?

i.e, certain colors, typefaces, etc.

If you are rebranding, what is your brand identity currently lacking that has caused you to want to rebrand?

Are there any current visual elements you'd like to preserve in the event of a rebrand?

Is most of your business conducted:

Online

In Person

Both online and in person at comparable rates.

What goal(s) would you like to accomplish with this project?

Anything else you think we should know?

Will you be the primary contact person on your team for this project?

Yes

Do you have any targeted deadlines?

Brand Questionnaire

Branding Questionnaire