Field Guide // For the People
Brand Identity, Experience Design, Content Creation
Chayok Mocks.jpg

Chayok Packaging


Chayok Tea Packaging

Packaging Design, Creative Direction, Naming

Chayok, or чайок, is a premium tea brand based and blended in Kiev, Ukraine.

Tea is hugely important in Ukrainian culture and hospitality. We wanted to take a direction that would be relevant to younger tea drinkers by using a simple mono-color labeling system and clean typefaces.

chayok earl grey
sweet mint chayok tea packaging
field guide hanger packaging coat
chayok bag packaging